Snapchat vs. Instagram: 5 main differences between them

Snapchat vs. Instagram: 5 main differences between them

Snapchat and Instagram are two social networks based on sharing photos and videos. The first is an independent system. The second belongs to Facebook. Both boast millions of active users every day. If you want to subscribe on Snapchat or Instagram but aren’t sure which of the two is right for you, here’s a list of 5 differences on Snapchat vs. Instagram that might help you choose.

Snapchat vs. Instagram: 5 main differences

Permanence of posts

The first of the 5 differences between Snapchat and Instagram is the time spent by the posts in the social network. Snapchat allows you to post content and keep it active for up to 24 hours. Instagram allows you to post content and keep it active indefinitely and post additional content that is only visible for 24 hours. On both Snapchat and Instagram, of course, you can edit or remove your content at any time you want.


An interesting difference between Snapchat and Instagram is that the former uses gamification logic. Users can unlock the objectives proposed by the social network by sharing, for example, targeted photos and videos or by publishing their content at specific times or places. Furthermore, Snapchat periodically offers certain topics to its users, thus sharing photos and videos on common themes.


One of the very important differences between Snapchat and Instagram is that Facebook owns Instagram. Instagram, therefore, shares with the famous social network most of the logic concerning the display of published content. On Instagram, on average, all those contents useful to ensure that the user remains on the platform for as long as possible will be privileged, in a similar way to the News Feed of the parent company.

Advertising campaigns

From a business perspective, Instagram offers a much richer virtual space than Snapchat. There are hundreds of companies that choose Instagram to present and sell their products due to the content publishing system, the large catchment area that can be reached and the promotional system borrowed directly from Facebook. The Instagram Insight system also allows you to link your profile to a Facebook page where you are an administrator to reach as many audiences as possible and access accurate statistics.

Personal image

The last of the 5 differences between Snapchat and Instagram that I propose to you is a minutia that may not be of interest to most, but which is still interesting. On Snapchat, it is possible to use a mini video or a set of photos chosen for the occasion as a personal image.


One of the most important things when deciding this is to know what type of users each of these platforms has and compare it with the type of audience your marketing campaign is aimed at.

Instagram already has more than 400 million active users who spend an average of 21 minutes a day using the application. 41% of its users are between 16 and 24 years old and 35% between 24 and 34.

Snapchat has more than 100 million users, of which 70% are women and the average age of these users is between 13 and 24 years old.

As you can see, there is a notable difference between the types of users. While Instagram covers a broader sector of the population, Snapchat has many young or adolescent users.


In addition to the time they remain given to the rest of the users, we find more differences in making a publication.

As you already know, Instagram has a bank of filters that allow you to change the look of your images before publishing them and add text, location, hashtags and tags in the same publication, which makes the entry as complete as possible.

In Snapchat, we can apply some filters to our photos, although it does not have as many as Instagram. However, we can paint on the image, add texts and even emojis. The publications consist only of the image, so we will not add a description, hashtags, etc.


As for sponsored posts, Instagram has an advertising platform backed by Facebook with a very good response from users.

Snapchat, for its part, has not yet implemented an advertising platform that allows advertisers to promote posts.

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